Capabilities that support the operation
Channels, systems, measurement and supporting automation work together within the agreed customer experience service.
Customer channels
- Phone
- Social platforms
Request coordination
- CRM
- Ticketing
- IVR
- Integrations
Service delivery
- Service team
- Knowledge base
- Human escalation
- Chat agents
Measurement and follow-up
- Service quality
- Voice of customer
- Google Reviews
- Branch reports
Service channels
Phone, WhatsApp, email and social platforms provide the points of contact. The engagement defines which channels are operated, how requests are followed up and when an issue moves to the appropriate person.
CRM, ticketing and IVR
CRM supports customer information, ticketing organizes requests and follow-up, and IVR supports telephone routing. Integration connects the relevant parts of the operation. Existing systems, access, licensing and technical requirements are reviewed when defining the scope.
Measurement and improvement
Mystery shopping, voice of customer and Google reviews provide different views of the experience. They support the identification of service gaps, branch comparisons and improvement priorities; a single measure does not represent the entire customer journey.
Supporting automation with human escalation
Text and voice conversation agents are part of the supporting toolset, alongside human escalation, knowledge-base updates, quality review and integration. Define the automation scope and the route to a human as part of the service design.
Tools support the service model
Start with the operating need, then select the supporting tools. Discuss your existing systems, channels, access requirements and internal owners with us. Specific integrations and technical specifications belong in the agreed proposal.
Not sure where to start?
Describe the challenge. We will use it to discuss the right kind of support.